top of page
Writer's pictureSmash JT

Xbox Head Posts Dumb Racist Tweet, Promptly Runs & Hides

Updated: Mar 28

Man the gaming industry is quite the shit show these days. Discussions about diversity and inclusion are both necessary and welcomed, but require some serious thought and tact. These conversations are crucial in creating a more inclusive space that reflects the vast and diverse audience that enjoys video games. However, the approach to such discussions can significantly impact the message's reception and the broader dialogue about inclusion in gaming, especially if it doesn't hit the mark.


A recent tweet by Kelly Lombardi, Global Product Marketing Manager, Xbox at Microsoft, illustrates the delicate balance required in these conversations.

Lombardi's tweet stated:

"Raise your hand if you're not a white man and you buy video games (No hate to white dudes, it's just another day in the gaming industry that minorities have to fight to prove they exist)."