As a longtime gamer and video game YouTuber, I've had my fair share of experiences with GameStop ($GME). I've watched the company rise, fall, and rise again, and in recent years, GameStop has even made me a decent amount of money from its stock.
(In my best Troy McClure voice) Hi, I'm Smash JT. You might remember me from such great films as: "GameStop, Rise of the Players", a documentary chronicling a David-vs-Goliath storyline between retail investors and hedge funds, streaming now on Hulu. But as much as I appreciate the investment gains, I can't help but notice the continual struggles the company has faced in terms of customer service.
Remember when Ryan Cohen came on board and promised to revolutionize GameStop's customer service like he did with his previous endeavor at Chewy? Many of us were optimistic. We hoped that, at last, the company would address longstanding issues, like shipping out opened and unsealed games to customers who paid for a brand new copy or offering ridiculously low trade-in values on games that were, in some cases, just a few weeks old. Unfortunately, for many, these hopes have been dashed, or even *gasp* gotten worse.
Now, a new chapter has emerged in the GameStop saga. Don Bivens PLLC, a legal firm, is launching an investigation into GameStop for allegedly violating consumer rights. Specifically, the class action lawsuit revolves around California residents who purchased discounted video games from GameStop’s website. The claim is aimed at taking down GameStop for breaking anti-consumer laws, specific to California.
The lawsuit targeting GameStop appears to revolve around allegations of the company selling or utilizing customer information without obtaining prior consent, particularly involving Californian consumers. Such actions, if proven true, would violate anti-consumer laws established to safeguard user privacy and data rights. However, it's worth noting that the specific details of the infringement are not clearly outlined on the lawsuit's official website, leaving room for speculation and a need for clarity.
As a gamer, this is particularly disheartening. Trust is the foundation of any retailer-customer relationship. Gamers invest not just money but also time, emotion, and passion into their hobby. The class action lawsuit seems to be targeting this very issue - trust. For those who qualify - i.e., California residents who have bought games online via gamestop.com - there's potentially an opportunity to participate and potentially receive compensation.
Now, this isn't about taking sides or gleefully watching a company face legal trouble. It's about accountability and ensuring that companies uphold their promises to their customers. Ryan Cohen's vision for a revamped GameStop customer service was laudable, but visions are only as good as their execution. While it does strike me as a bit of an ambulance-chasing law firm, advertising to gather people together against GameStop (I learned of this while seeing an ad scrolling on my Instagram account), this occurring to any company is generally the result of poor customer service policy.
I urge my fellow gamers and followers to stay informed about this situation. If you're a California resident who has experienced issues with your GameStop purchase, you might want to look into this class-action lawsuit. And for the rest of us? Let's hope that this is the wake-up call GameStop needs to truly prioritize and revolutionize its customer service. We, as consumers and passionate gamers, deserve better.