top of page

Get Ready For Disney Brands To Be Plastered All Over Video Games

In a groundbreaking announcement that promises to redefine the landscape of interactive entertainment, The Walt Disney Company and Epic Games have unveiled their plans to create an expansive and interconnected universe that extends into the realm of games and beyond. This ambitious collaboration aims to blend the rich storytelling and beloved characters of Disney with the innovative gaming technology and open-world experience of Fortnite, heralding a new era of entertainment possibilities.

A Strategic Alliance with Epic Proportions

At the heart of this partnership, Disney is set to invest a staggering $1.5 billion for an equity stake in Epic Games. This significant investment underscores the commitment and belief Disney has in Epic Games' vision and the future of this collaborative venture. However, the deal is pending customary closing conditions, including regulatory approvals, indicating the serious nature and scale of this undertaking.

An Expansive Universe Awaits

The collaboration between Disney and Epic Games is not just about integrating characters or storylines into existing platforms. Instead, it envisions the creation of a persistent, open universe that operates in harmony with Fortnite but extends far beyond. This universe will harness the power of Unreal Engine to bring to life the worlds of Disney, Pixar, Marvel, Star Wars, Avatar, and more, offering players unprecedented opportunities to play, create, and engage in ways previously only imagined.

According to the press release, players will be able to forge their own narratives, express their fandom in uniquely Disney manners, and share their creations within a community that cherishes the same stories and characters. This initiative is a testament to the evolving nature of digital entertainment, where the lines between playing, watching, and participating become increasingly blurred.

Visionary Leadership Fueling Innovation

Robert A. Iger, CEO of The Walt Disney Company, and Tim Sweeney, CEO and Founder of Epic Games, both expressed their enthusiasm for the project. Iger highlighted the transformative potential of the collaboration, marking Disney's most significant foray into the gaming world. Sweeney emphasized the shared vision of creating an interoperable ecosystem that unites the Disney and Fortnite communities, leveraging Epic Games' technology and Fortnite's open ecosystem.

“Disney was one of the first companies to believe in the potential of bringing their worlds together with ours in Fortnite, and they use Unreal Engine across their portfolio.”
“Now we’re collaborating on something entirely new to build a persistent, open and interoperable ecosystem that will bring together the Disney and Fortnite communities.”

~Tim Sweeney, CEO and Founder, Epic Games.

Building on a Foundation of Success

This partnership builds on the successful integration of Disney content within Fortnite, witnessed through events like the Marvel Nexus War, and the use of Unreal Engine across Disney's vast portfolio. The collaboration is a natural evolution of the relationship that began with Epic Games' participation in the 2017 Disney Accelerator program, aimed at shaping the future of technology and entertainment.

A Promising Future for Disney Games

The announcement comes at a time when the digital world is witnessing unprecedented growth, with over 3 billion video game players globally. Disney's decision to pivot to a licensing model for its games business in 2016 has proven fruitful, with its licensed games achieving significant commercial success and critical acclaim. The partnership with Epic Games represents a strategic move to tap into this growing market, offering new ways for consumers to engage with Disney's stories and characters.

The collaboration between Disney and Epic Games is set to revolutionize the gaming and entertainment industries, blurring the lines between different mediums and offering fans new ways to interact with their favorite stories. As this partnership unfolds, it promises to deliver a unique blend of storytelling, technology, and interactive experiences that could set a new standard for what is possible in the world of digital entertainment.


9 views0 comments


bottom of page