YouTube Updates Partner Program Monetization FTW!
Last year, YouTube announced its intention to revamp the YouTube Partner Program (YPP), aiming to help a larger number of creators earn more revenue on the platform. With extensions to include Shorts creators and the introduction of Shorts ad revenue sharing, the platform has truly broadened its horizons. Now, YouTube has taken yet another transformative step, lowering the eligibility criteria for YPP and introducing earlier access to fan funding features.
Per YouTube, in the US, December 2022 witnessed an over 20% increase in the number of channels that garnered the majority of their revenue from fan funding features, compared to the previous year. This significant growth underscores the rising importance of fan funding in a creator's journey. As creators forge their communities on YouTube, fan funding has become a pivotal tool, enhancing earnings and deepening audience engagement. Creators worldwide, like Emily D. Baker, have effectively harnessed these features to offer exclusive content and benefits to their followers, and to acknowledge viewers using Super Chat during their live streams.
YouTube has announced that as of today, creators meeting the threshold of 500 subscribers, three public uploads in the last 90 days, and either 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days, can apply to YPP earlier. Once accepted, they will gain access to fan funding features such as channel memberships, Super Chat, Super Stickers, Super Thanks, and the ability to promote their products through YouTube Shopping. The roll-out has commenced for creators in the US, UK, Canada, Taiwan, and South Korea, with plans to eventually expand to all countries where YPP is available.
Furthermore, creators will not have to reapply for YPP upon reaching the existing eligibility criteria, which still unlock revenue sharing from ads. This streamlined process ensures that creators' journeys towards monetization remain smooth and efficient.
On another front, YouTube has expanded its Shopping affiliate program for creators further along in their journey. This initiative now extends to all US-based creators in YPP with over 20,000 subscribers. Creators can showcase products from various brands and fellow creators, earning competitive commissions on the sales of products tagged in their videos and Shorts. With partnerships spanning over 50 brands—including Nordstrom, Sephora, Ulta Beauty, and Wayfair—across sectors like beauty, tech, home, and apparel, creators now have ample opportunities for monetization.
Creators like Andréa Matillano, a YouTube beauty creator, find the Shopping affiliate program tremendously beneficial:
"Being part of the YouTube Shopping affiliate program makes it easy for viewers to shop and learn more about the products I'm featuring right along with me. The program itself makes it incredibly easy to see commission rates for products and tag videos so I can spend less time on those details and more time focusing on finding the best products for my viewers"
These new opportunities will be further discussed at the upcoming VidCon, with YouTube eagerly looking forward to its creators leveraging these updates to connect with their audiences in innovative ways while bolstering their earnings.
HUGE WIN for YouTube and the creators. Moving in the right direction finally.