McDonald's has just sent a ripple of nostalgia through the retro gaming community. The world-renowned fast-food giant has pulled off a surprising stunt in 2023 by releasing a Game Boy Color game, named "Grimace's Birthday."
The game, crafted by the talented hands at Krool Toys, made its debut on its own dedicated website yesterday. Defying the technological current, "Grimace's Birthday" is designed to operate on Nintendo's 1998 handheld console. Yet, with a nod to the modern era, the game can also be enjoyed in your web browser. Further feeding the nostalgia-hungry, the game's ROM image has been made available online, enabling die-hard fans to experience it in its originally intended format.
Per TimeExtension, the plot of "Grimace's Birthday" is a charming ode to the McDonaldland universe, with beloved characters making a comeback. This engaging platformer game features fan favorites including the lovable Grimace, Birdie the Early Bird, the cheeky Hamburglar, and the adorable McNugget Buddies. These iconic characters have been brought back to life to celebrate the release of a new McDonald's dessert offering, the 'Grimace's Birthday ice cream shake', exclusively available at U.S. outlets. Per the game information:
Help Grimace find his friends in time to blow the candles out, and collect enough birthday shakes for his guests along the way
The creative geniuses behind this retro-revival are none other than GumpyFunction (aka Tom Lockwood) and Pearacidic (aka Bryan Taylor). Both who have a history of working on contemporary versions of Game Boy games. With this exciting new release, they pay homage to the vintage era of handheld gaming while tying in with a fun, modern marketing campaign.
McDonald's daring move to release a Game Boy Color game in 2023 proves that nostalgia is a powerful tool. It's not only a brilliant marketing ploy but also a testament to the enduring love for classic gaming consoles and timeless McDonaldland characters. Whether you're a fan of McDonald's, vintage gaming, or both, "Grimace's Birthday" promises to deliver a serving of joy, one level at a time. It's time to power up those old Game Boy Colors - or simply head to your browser - and embark on a whimsical journey back to McDonaldland. I just love the fact that companies are still making retro games in 2023!
Thanks to TimeExtension for the heads up!