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Sega Contemplates $70 Price Tag for Games


Sega $70 price tag on games
Sega: "Gimmie all your Gold Rings"

In a recent turn of events that's sparked both intrigue and a dose of humor among gamers, Sega is reportedly considering a price hike for its upcoming video games. The suggestion of Sega setting a Manufacturer's Suggested Retail Price (MSRP) of $70 has led to a fair share of ribbing in the gaming community, with some jesting that the price won't matter if it goes on sale within a week of launch anyway.



Sega executives Haruki Satomi and chief financial officer Koichi Fukazawa revealed their considerations during a Q&A session following the company's financial results briefing in April (Source: Eurogamer). When queried about a potential increase in unit sales prices, the executives acknowledged that while AAA games have traditionally retailed at $59.99, there's been a recent trend of titles being sold at $69.99.


Satomi and Fukazawa stated:

"We would like to review the prices of titles that we believe are commensurate with price increases, while also keeping an eye on market conditions."

They added that for titles offered via subscription services, revenue made via contract deals also impact sales figures, which in turn, affects the increase in unit price.

In light of this, the big question on everyone's mind is: Could the next Sonic release come with a $70 price tag? The jury is still out on that one, though if Sega does decide to hike its prices, the company would need to ensure that its AAA games can justify such a hefty price increase, something they've been lacking as of late.