Square Enix, a once major player in the gaming industry, has not been doing so hot recently (financially). They now face more scrutiny from shareholders regarding its business relationship with Sweet Baby Inc., a consultancy firm focused on promoting inclusion and representation in video games.
This reflects growing concerns within many in the gaming community about the influence of such consultancies on game development... and if they're even necessary. It seems like there is more and more of a direct link between usage of Sweet Baby Inc, and a game's ultimate demise.
Sweet Baby Inc., led by CEO Kim Belair, uses the guise of "advocacy of inclusive practices in the gaming industry", but employs people like Chris Kindred who contacted where I have worked in an attempt to get me fired for reporting on them... Oh and I reached out to SBI about what they plan on doing to reprimand Chris, and as of this writing, I have still not heard back. Big shock.
During a 2019 Game Developers Conference presentation, Belair emphasized the importance of these values and suggested that developers should pressure higher-ups by highlighting potential negative consequences if inclusive practices are not adopted. Belair argued that both ethical and financial benefits could be derived from these changes.