LEAKED Internal Ubisoft Memo Proves that PRIDE Hasn't Gone Anywhere...
- Smash JT
- Jun 4
- 2 min read
Ubisoft Caught Faking the Pivot: Insider Reveals Pride Still Takes Priority Internally

Just days after we praised Ubisoft for finally appearing to back off the DEI gas pedal by highlighting Men’s Mental Health Awareness Month, something that honestly was practically unheard of in modern gaming PR... a new leaks suggest it was all just a well-timed smokescreen.

Friend of the channel, Endymion, dropped a bombshell on X after being contacted by an Ubisoft insider who provided leaked internal emails showing the company is still heavily pushing Pride Month initiatives internally... despite their more subdued public posture this year.
He tweeted:
“Just got sent this from an Ubisoft insider. They’re still pushing Pride month stuff internally & allegedly Ubisoft still hasn’t shown any internal help or posts about Men’s Mental Health Awareness month.
If true this sucks. But do with this what you will. So was that Rainbow Six Siege post the extent of their support?”
Turns out, it might have been.

The same Rainbow Six Siege account that sparked this recent glimmer of hope by promoting men’s wellness has now been caught in responding to Pride-centric replies on social media, even further confirming that the shift may have been little more than a marketing illusion.

Again I know it was too soon to say Ubisoft was making a massive pivot, but now it just makes no sense...

They never updated their profile picture with rainbows, never posted anything with PRIDE in it, but in replies, its all still happening.

Let’s be clear here: Ubisoft hasn’t changed. They’ve just changed tactics.

Despite appearances, Ubisoft is still the same woke-aligned corporation behind years of DEI-driven nonsense and out-of-touch identity pandering. Internally, they’re clearly all still prioritizing Pride Month while at the very same time, completely ignoring Men’s Mental Health, a move that reveals their continued ideological slant. Activism has no place in gaming, yet here they are, continuing to push it in anywhere they can.

Even more interestingly, this all comes as Ubisoft finalizes a deal with Tencent to silo off some of its most valuable franchises into a newly formed company, away from prying eyes and possibly away from European oversight. I had initially thought this was a strategic realignment, possibly to move away from ESG pressures. But the leaked emails paint a different story: Ubisoft’s culture hasn’t evolved at all.
This isn’t about inclusion at all, no. It’s about performative activism, and more importantly, control. Always has been. Pushing an agenda and attempting to manipulate how you think to fit a warped agenda.
So while the external optics may have shifted slightly, the internal engine is still running on the same broken fuel. Don’t be fooled by a single tweet or a marketing pivot, Ubisoft is still Ubisoft.... AND This is why they fail.
And until they actually prove otherwise, don’t buy into the illusion. At this point, I'm now convinced, that is never going to happen. When it all comes crashing down, don't say we didn't try to warn you.
~Smash
Honestly I don't care. I don't want gay culture eradicated, I just don't want it in everything I play, watch or read. As long as they don't publicly shove it in people's faces, then whatever. Ubisoft has been wounded and is still bleeding, if they go back to shoving it again it will definitely be a kill shot.
Now the left extremists are starting to be pushed back, I'm concerned the moralistic Jack Thompson/Parents Television Council types are going to start bursting out like eggs in nerd stuff when we first started calling out woke shit. JDA has already fired off prematurely with his "This gay stuff everywhere is annoying huh? I mean, if you think about it, all gay…
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The Rats are trying to scurry back underground, is anyone really surprised by this?
This Cultural Marxist Ideology isn't just a marketing ploy or a fad with them. It's a Religion, and they are on a religious crusade.
Called it.
This will be the corporate tactic from now on - the wokeness will go underground to fool the normies. The same alphabet lunatics still work there.