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Sega Buying Angry Birds Creator Rovio for $776 Million

In a monumental deal for the video game industry, Sega has confirmed its plans to acquire Rovio, the Finnish developer behind the immensely popular Angry Birds franchise, for a staggering $776 million. This acquisition signals a significant shift in Sega's strategy, as the company seeks to bolster its position in the increasingly competitive mobile gaming market. In this article, I'll dive into the details of this acquisition and explore how it might reshape the future of mobile gaming for Sega.


A Brief History of Rovio and Angry Birds

Founded in 2003, Rovio Entertainment has become synonymous with its flagship franchise, Angry Birds. First released in 2009, the physics-based puzzle game quickly gained worldwide recognition, becoming a cultural phenomenon. Over the years, Angry Birds has evolved from a simple mobile game into a multimedia powerhouse, with numerous sequels, spin-offs, merchandise, and even a feature film. This success has positioned Rovio as a key player in the mobile gaming industry.


Sega's Plans and the Mobile Gaming Landscape

Sega, a well-established name in the gaming world, has been striving to expand its presence in the mobile gaming sector. The acquisition of Rovio is a strategic move that will enable Sega to leverage Rovio's expertise, intellectual property, and loyal fan base to strengthen its position in this highly competitive market.


Mobile gaming has grown exponentially in recent years, fueled by the increasing ubiquity of smartphones and advancements in mobile technology. With a projected worth of over $100 billion in 2023, the mobile gaming market represents a significant opportunity for companies like Sega to capitalize on this growth.


How the Acquisition Benefits Both Companies

The acquisition of Rovio by Sega is a mutually beneficial arrangement. For Rovio, being acquired by a gaming giant like Sega provides the resources and support to expand their brands and develop new projects. Sega, on the other hand, gains access to a wealth of intellectual property and a successful mobile gaming formula that can be used to create new and engaging experiences for players, not to mention, even more of a presence in Hollywood. If the recent ticket sales of Sonic and Mario are any indication for the future.

Additionally, the integration of Rovio's experienced development team into Sega's workforce will allow for the exchange of ideas and expertise, fostering innovation and creativity within the company. Angry Hedgehogs, anyone?


The Future of Sega and Rovio


With the acquisition of Rovio, Sega has taken a bold step towards solidifying its foothold in the mobile gaming industry. The combination of Sega's legacy and Rovio's proven success in mobile gaming sets the stage for the development of innovative and captivating games that cater to an ever-growing audience.

As Sega continues to expand its portfolio, we can expect to see more iconic franchises make their way onto mobile platforms. Furthermore, the fusion of Sega's and Rovio's resources and talent may lead to the creation of entirely new IPs that push the boundaries of mobile gaming.


Sega's acquisition of Rovio may initially seem a bit pricey, but it pales in comparison to other big deals made over the last few years for studios.


For example, some perspective:

  • Sony's $3.6 billion acquisition of Destiny 2 developer Bungie

  • Microsoft's pending $68.7 billion acquisition of Activision Blizzard



Sega's acquisition of Rovio for $776 million marks a significant milestone in the company's pursuit of mobile gaming dominance. This strategic move provides Sega with the tools and expertise needed to compete in the fast-paced mobile gaming market while offering Rovio the support and resources necessary for continued growth and innovation. As both companies look to the future, gamers worldwide can eagerly anticipate the exciting developments that will emerge from this groundbreaking partnership.


~Smash

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