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Writer's pictureSmash JT

Sony’s PS Plus Price Hike Strategy Is Backfiring Spectacularly


Sony’s decision to hike the prices of its PlayStation Plus subscriptions has been met with a mix of confusion and frustration from the gaming community. As a pissed-off former PS Plus subscriber, I've been closely following the reactions and implications of this move, and it's becoming increasingly clear that Sony has miscalculated the impact of their strategy.


The Price Hike and Its Immediate Fallout

Sony’s decision to increase PS Plus subscription fees was a bold one (to put it nicely), especially considering the current economic climate. The hike wasn't just a minor adjustment; it was significant enough (30% or MORE in the U.S.) to force subscribers to reevaluate the value they were getting from the service. For a subscription that was already considered pricey by many, this increase pushed it into the realm of questionable value.



Sony’s Response: Discounted Deals?

Pure comedy. In what seems like a response to the backlash, Sony recently rolled out targeted deals, offering substantial discounts on 3-month and 1-year subscriptions to new or returning PS Plus members. While at first glance this appears to be a gesture of goodwill, it doesn't take long to see the cracks in this approach.

The key issue with these deals is their exclusivity. Many long-standing PS Plus members, myself included, find it baffling that loyalty to the service is being overlooked. It's as if Sony is prioritizing attracting new subscribers or those who've let their subscriptions lapse, rather than rewarding those who've consistently supported the service. Also, heavily discounting a service back to the price point it was initially comes across as a slap in the face to everyone.


The Comm