top of page

Sony’s PS Plus Price Hike Strategy Is Backfiring Spectacularly


Sony’s decision to hike the prices of its PlayStation Plus subscriptions has been met with a mix of confusion and frustration from the gaming community. As a pissed-off former PS Plus subscriber, I've been closely following the reactions and implications of this move, and it's becoming increasingly clear that Sony has miscalculated the impact of their strategy.


The Price Hike and Its Immediate Fallout

Sony’s decision to increase PS Plus subscription fees was a bold one (to put it nicely), especially considering the current economic climate. The hike wasn't just a minor adjustment; it was significant enough (30% or MORE in the U.S.) to force subscribers to reevaluate the value they were getting from the service. For a subscription that was already considered pricey by many, this increase pushed it into the realm of questionable value.



Sony’s Response: Discounted Deals?

Pure comedy. In what seems like a response to the backlash, Sony recently rolled out targeted deals, offering substantial discounts on 3-month and 1-year subscriptions to new or returning PS Plus members. While at first glance this appears to be a gesture of goodwill, it doesn't take long to see the cracks in this approach.

The key issue with these deals is their exclusivity. Many long-standing PS Plus members, myself included, find it baffling that loyalty to the service is being overlooked. It's as if Sony is prioritizing attracting new subscribers or those who've let their subscriptions lapse, rather than rewarding those who've consistently supported the service. Also, heavily discounting a service back to the price point it was initially comes across as a slap in the face to everyone.


The Community’s Reaction: A Mix of Discontent and Indifference

The gaming community's reaction has been overwhelmingly negative. Many have pointed out that even with the discounts, the prices are effectively back to what they were before the hike, which hardly feels like a deal. Others have expressed their dissatisfaction with the quality of monthly games offered, arguing that the service isn't worth the new subscription fee.


Voting with Wallets: A Shift to Other Platforms?

The discontent is leading to a notable trend: gamers are starting to look elsewhere. Whether it's building a gaming PC, shifting to free-to-play titles, or simply discontinuing their PS Plus subscriptions, gamers are making it clear that they're not afraid to vote with their wallets. This shift could have long-term implications for Sony, especially if it leads to a decrease in the active user base on their platform.



Sony’s Misstep: Underestimating the Community

Sony's decision to hike PS Plus prices, followed by selective discount offers, is a gigantic misstep. It underestimates the gaming community's emphasis on fairness and value. In a world where alternatives are just a few clicks away, loyalty can't be taken for granted. Sure, the PS5 is a powerhouse and a fantastic console, but Sony's strategy with how they've handled PS Plus pricing not only risks alienating their existing customer base but also sends a message that loyalty isn't as valued as new business.


A Lesson in Customer Value and Loyalty

Sony's approach to managing PS Plus pricing and its subsequent handling through targeted deals is clearly backfiring. It serves as yet another reminder of the importance of understanding and valuing your customer base.

As we watch this situation unfold, it's a lesson for all in the industry: never underestimate the power of a united, value-conscious gaming community. In the meantime, Sony.... just go back to the old prices. We aren't stupid.


~Smash

48 views1 comment
bottom of page