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Ubisoft Caught STEALING Games From Customers

Ubisoft Caught STEALING Games From Customers

Ubisoft, one of the gaming industry's most prominent players, recently confirmed a horrifying measure: they will delete your account and all purchased games if you become inactive for too long. This shocking announcement has struck a chord in the gaming community, reinforcing the growing concerns over the disappearance of physical games and what this might mean for consumers' rights.

Ubisoft Caught STEALING Games From Customers
You bought them, but Ubisoft is taking them away from you afterwards

Ubisoft's terms of service highlight this alarming clause. According to their international terms, accounts could face deletion after six months of inactivity. This is in stark contrast to the US terms, which currently do not outline any such provision. As a gamer, this could potentially mean losing access to all purchased games and accumulated achievements, a troubling precedent in the industry.

This new policy raises significant questions about consumers' rights in the increasingly digital world of gaming. While this might seem like an abrupt and drastic measure by Ubisoft, it's crucial to also examine the broader context surrounding this move.

The European Union's General Data Protection Regulation (GDPR) has been instrumental in setting a new standard for data privacy worldwide. Under the GDPR, companies are obliged to delete personal information if they deem retention is no longer necessary. As such, Ubisoft's decision can be seen as an effort to comply with stringent data privacy regulations, at least for its international customers.

However, there's a significant question about whether Ubisoft's action is proportionate or even necessary under the GDPR. While I'm no lawyer, from a layman's perspective, it's difficult to see how wiping an entire account, along with purchased games, is a necessary action to comply with the principles of data minimization under the GDPR. Surely, there must be a better balance between preserving consumers' purchases and complying with privacy regulations.

This controversy also highlights the broader, ongoing issue in the gaming industry: the transition from physical to digital games. With physical games, ownership is clear cut. However, with digital games, companies like Ubisoft effectively have control over the accessibility of purchased products. With the decline of physical games, we see the rise of 'end-user license agreements' and 'terms of service' that often favor corporations over consumers.

Ubisoft's decision is undoubtedly a wake-up call for gamers and the gaming industry alike. The move puts a spotlight on the urgent need for better consumer protection measures in digital gaming. It also raises the question of whether data protection regulations need to be fine-tuned to consider the nuances of the gaming industry.

Ubisoft is certainly in no position to impose such harsh penalties on its customers. The company's recent controversies, including high-profile sexual harassment allegations and several game delays, have already drawn significant criticism. To retain its standing in the gaming community, Ubisoft needs to reassess this policy.

In the wake of this controversy, it is imperative for all parties involved - gamers, game developers, and regulators - to engage in an open dialogue. It's high time we reconcile the need for privacy with the right to access one's digitally purchased products. Gamers must continue voicing their concerns and pushing for more consumer-friendly practices in the industry. And companies like Ubisoft must listen, or they risk alienating their customer base altogether.


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1 Comment

Where I come from, we call that a "dick move."

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