top of page

Embracer Group Restructuring is Lot of Trouble

Embracer Group is in a lot of trouble, a once growing conglomerate powerhouse in the global entertainment industry, has recently announced a restructuring plan, poised to survive the long run as a stronger, more focused future. In a candid open letter, CEO Lars Wingefors laid out the reasoning and roadmap for this major transition, offering insight into the shifts in the industry and how they are adapting to meet these changes.

Embracer Group Restructuring is in a Lot of Trouble

Embracer Group is in a Lot of Trouble
Putting this conglomerate's size in perspective

Embracer Group has been a key player in the gaming and entertainment world, with significant investments in acquisitions and an accelerated organic growth strategy. They have brought under their umbrella some of the most influential entertainment IP worldwide, as well as a vast pipeline of games and game producing companies like Limited Run Games. These past accomplishments form the bedrock of the Group's future plans, as it braces for a change in the industry's economic landscape.

Why the Restructure

Embracer Group is in a Lot of Trouble
A SMALLER sample size of some of the companies under the Embracer Group umbrella

Faced with a deteriorating economic environment and a shift in market realities, Embracer Group aims to evolve from a high investment model to becoming a highly cash-flow generative business. The objective is to lower their net debt significantly and to redirect their growth strategies from being reliant on raised capital towards growth driven by their own cashflows. The ambition is to remain a strong entity, becoming more resilient while still delivering high-quality experiences to their players.

The restructuring is divided into several phases, set to be completed by March 2024. It will focus on cost savings, capital allocation, efficiency, and consolidation. The immediate phase targets cost savings across the group, while the final phase will concentrate on internal consolidation, resource utilization, and synergies across the Group.

The Impact on Personnel and Projects

This restructuring does inevitably mean a reduction in Embracer's 17,000-strong workforce. While the exact numbers are yet to be disclosed, the company is committed to providing clear communication and opportunities for transitioning employees onto other projects.

The restructuring will affect game development, with some studios closing or divesting, and some ongoing projects being paused or terminated. The company will also reduce spending on non-development costs like overhead and other operating expenses. The new focus will be on internal IP and increasing external funding for large-budget games.

Future Impact and Aspirations

The potential impact of this restructuring on future game releases will largely be around unannounced projects, with all significant announced releases continuing as planned. Embracer's vision is to better leverage their scale, portfolio quality, and capabilities, while continuing their commitment to their transmedia strategy.

Despite the challenges ahead, CEO Wingefors remains optimistic about Embracer's potential (does he have a choice?) and expressed his pride for what the team has built over the years. With the company's long-term mindset, the Group aims to emerge from this transition as a stronger and more efficient entity, committed to building even greater value across its many studios and incredible portfolio of IPs.

The Embracer Group's restructuring program marks a significant shift in its strategic focus, driven by the evolving economic landscape and a determination to become more self-reliant. It's a bold move that promises to shape a leaner, stronger Embracer Group, capable of navigating the challenges of the gaming industry while continuing to deliver memorable experiences to gamers worldwide.

I was worried about this happening for a long time, as it seems to be the flow of business especially in the realm of gaming. Hopefully the IP's they've swallowed up over the years aren't locked away forever behind a failing business.


37 views0 comments


bottom of page