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Writer's pictureSmash JT

Space Marine 2 CEO EXPOSES Game Industry's DEI Downfall!

CEO of Saber Matthew Karch Comments on Asmongold's Video Reveals Hope for Gamers Amidst Industry Shift



Matthew Karch, co-founder of Saber Interactive, believes the company's recent independence from Embracer Group positioned them well for success. Saber Interactive wants to thrive using a focus on producing DEI and propaganda-free games at a great value... and his latest surprise appearance in the YouTube comment section has everyone buzzing...

Hey - It's not always bad news around here... In a refreshing moment that has sent ripples through the gaming community, Matthew Karch, CEO of Saber Interactive, made a surprise appearance in the comments section of an Asmongold video titled "Space Marine 2 is a reminder of what we lost | Asmongold Reacts." His comments serve as a beacon of hope for all of us who feel the gaming industry has strayed too far into over-complicated mechanics and heavy-handed messages. Karch's words revealed that there's still a pulse of creativity and passion buried deep within the gaming industry, one that seeks to prioritize fun, immersion, and simplicity over imposed morals and convoluted narratives... But the industry has a long way to go to course-correct.

Hey man. CEO of Saber here. I love your videos. When we signed the deal to make Space Marine 2, all I wanted was a throwback game. We had the chance to work on something which by its nature was "old school". I can't even comprehend many of the current games that we play these days. They are too complex and too much of an investment. We worked on Halo back in the day, and that game could be distilled down to the simplest of shooting loops, but it was entirely addicting. That is what we wanted to recapture. I hope that games like Space Marine 2 and Wukong are the start of a reversion to a time when games were simply about fun and immersion. I spent some time as Chief Operating Officer at Embracer and I saw games there that made me want to cry with their overblown attempts at messaging or imposing morals on gamers. We just want to do some glory kills and get the heart rate up a little. For me that is what games should be about.

~@MatthewKarch via Youtube


Karch’s comment reflects a sentiment that we've been feeling for a while now: a yearning for a return to simpler, more straightforward games. Free of the DEI and injected political propaganda. He specifically referenced wanting to make Warhammer 40,000: Space Marine II a "throwback" game, inspired by the simple yet addictive gameplay loops of classics like Halo.


Not to be outdone, the Creative Director of the game, @olihollis commented:

Creative Director of the game here. I wrote Space Marine 2 along with Craig Sherman, Randy Begel and Matthew Garcia-Dunn. Hearing everything you have to say about the story and characters resonates so strongly with our actual approach. It's great to hear you calling out the exact things that we intentionally focused on. It was four and a half years of intense work and passion and watching videos like this makes it all worth it.

This in itself sold me on the game. The desire for a return to the "old school" days of gaming is something myself and many gamers have echoed for a while now, and it seems that the tide in the ongoing battle against the "woke" culture in gaming might finally be turning... But you can never ease off the gas.

A Refreshing Voice in a Stale Industry

Karch’s comment wasn't just a personal opinion; it reflected a broader industry shift that many gamers have been hoping for. He mentions his disdain for these overblown attempts at messaging and the imposition of morals on gamers that he witnessed during his time at the beleaguered Embracer Group that has been falling apart in recent years.

His focus has been on creating games that deliver pure, unfiltered fun, where we can lose ourselves in the excitement of action-packed gameplay. "We just want to do some glory kills and get the heart rate up a little," Karch said, driving home the point that, at their core, games should be about exhilaration and enjoyment, not preaching or overcomplicating propaganda.

It appears that Karch has successfully accomplished his vision here with Warhammer 40,000: Space Marine II, a game that's been warmly received by the community despite its parent company, Games Workshop, having embraced the more "overblown" approach to messaging in recent years. In contrast to some of Games Workshop’s recent content that attempts to impose certain moral stances in their games, Space Marine II managed to somehow bypass the bigwigs and sidestep these pitfalls, instead - delivering a game that is straightforward, engaging, and, most importantly, fun. I know... wild theory.

A Victory for Gamers: The Numbers Speak for Themselves

The positive reception of Warhammer 40,000: Space Marine II is a testament to Karch's vision. The game boasts an impressive User Score of 80 on Metacritic, approaching almost 500 reviews. Among these, the vast majority are positive. Despite the challenging landscape and the pressures of modern game development, there's still a strong demand for games that prioritize player enjoyment and stay true to their roots.

This reception proves to the naysayers on this crusade that real gamers are still looking for experiences that emphasize fun and immersion without the burden of external agendas. It's proof that the gaming community still values gameplay over gimmicks, entertainment over education, and passion over politics.

The Tide Is Turning

Matthew Karch's comments reveal a shift in the gaming industry, a shift that gamers have been fighting for over the past few years. The fact that the CEO of a major gaming company would comment publicly share such candid thoughts in a YouTube comment section is proof that there's still some developers and executives who understand what gamers truly want: a return to the joy and simplicity that first drew us to video games.


Karch's words, and the success of Space Marine II, show that the tide in the battle against the "woke" in the gaming industry is turning back in our favor, reclaiming what made video games great in the first place: their ability to provide an escape, to immerse players in worlds of action and adventure, without any need to impose external narratives or morals.


As hopefully more developers take inspiration from this approach, we may yet very well see a new era of gaming that embraces the core values of fun and immersion, proving that the spirit of great game-making is far from dead. For gamers everywhere, Matthew Karch's words are a reminder that there's still hope for the future of gaming—a future that belongs to us.


~Smash

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3 Comments


Good luck to the creator of Space Marine 2, especially if anybody out there chooses to play this DEI infected game- NOPE, not happening. It's gonna Crash & Burn just like every other DEI infected game out there

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Since we're on the "games of yesteryear" bandwagon, how about a return to good ol' single-player experiences, yeah? Kinda over and done with all this forced cooperation/multiplayer horse phooey. Other people are NOT what I sign up for when I wanna fire up a video game.

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Just like the person who created the soulash game it's nice to see someone not afraid to create something there passionate about who won't bend the knee to these so called activists. That all they care about pushing some message that's trending on social media

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